Seronera Area Rug Collection

Untamed Grace.

The Seronera Collection captures the vibrant spirit of the Serengeti’s heart, where movement and stillness dance in harmonious rhythm. With its warm palette of black, rich brown, cream, and sunlit orange, this collection evokes the wild elegance of the cheetah, graceful, bold, and fully free and untamed.

From designs celebrating the sleek power of a running cheetah in dynamic motion, to others offering a playful repetition of miniature cheetah motifs, the Seronera Collection blends abstract patterning with nature’s artistry. Each rug’s boho chic aesthetic infuses spaces with an earthy warmth and textural depth, perfect for adding character and energy to modern interiors.

Woven from durable 100% polyester, the Seronera rugs are machine washable, fade-resistant, and equipped with an anti-slip backing for lasting beauty and practical resilience. Whether as a statement centerpiece or a complementary layer, the Seronera Collection invites you to bring the wild soul of the Serengeti into your home.